Uber - Taxi light

The primary objective of the Uber Taxi Light concept was to create a distinctly recognizable and exceptionally minimalist design — something bold, attention-grabbing, and clearly differentiated from existing solutions.

Following the principle that “simplicity sells,” the result is both literal and conceptual: a striking black cube.

Crafted from polycarbonate, the light features water-clear sheets precisely bonded together. Color and branding are applied using UV-resistant foil, ensuring long-lasting durability and visual clarity. The Taxi light dimensions and color schemes are strictly regulated in Budapest, and the design was developed within these constraints.

When Uber launched in Budapest with over 3,000 registered drivers in June 2024, it was a great honor to design this iconic element of their presence. To this day, seeing it in use on the streets brings a smile to my face.

Objective: research, concept development, prototyping, POC, DFM

Client: Uber

Year: 2024