Shrooly

Shrooly exemplifies how elegant design and technical innovation can make mushroom cultivation accessible and enjoyable to consumers. Its ingenuity has earned top-tier design accolades, and its rapid global sales and enthusiastic user base demonstrate real-world validation. Through a combination of smart hardware, user-centric software, and sustainable mission, Shrooly has positioned itself at the cutting edge of home agriculture technology—and created a fun gateway into the world of functional and gourmet mushrooms.

Our goal was to develop a clean, function-first design that celebrates the natural beauty of mushrooms, free from unnecessary or distracting elements. My role was to refine and advance the founders’ original concept, aligning it with ongoing technical development while preserving the distinctive character and aesthetic that had already won the support of over 3,000 backers.

Co-designers: Samuel Schaffhauser, David Palanki, Abel Horvath, Adam Lipecz

Objective: research, concept development, prototyping, POC, DFM

Client: Shrooly

Year: 2022-2023

Awards: Red Dot 2023, iF Design Award 2024